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Entre la fin de la Guerre froide et le Président Ronald Reagan, ex-star de cinéma, qui menait sa Guerre des etoiles personnelle, les années 80 ne laissaient guère présager qu'elles allaient devenir l'une des décennies les plus flamboyantes et prospères du XXe siècle. "Le fric c'est chic", le mantra de Wall Street, engendra la Génération X", la génération du Moi, du Power dressing et de l'obsession pour l'exercice des Yupies - bourrés de fric, défoncés à la cocaine, habillés en Calvin. A tous ceux qui se souviennent des débuts de MTV (I want my MTV), ce livre dit : Allez-y! (extrait du 2ème de couverture)

reclame --- advertentie --- jaren 1980 --- Amerika --- Publicité --- Années 1980 --- 766 <73> --- 769.91 <73> --- 766:659.126 --- Toegepaste grafische kunsten. Gebruiksgrafiek: Commerciële grafiek--Verenigde Staten van Amerika. VSA. USA --- Prentenverzamelingen: affiches; posters; uithangborden--Verenigde Staten van Amerika. VSA. USA --- Toegepaste grafische kunsten. Gebruiksgrafiek: Commerciële grafiek-:-Trade marks. Logos. House colours etc. --- 766:659.126 Toegepaste grafische kunsten. Gebruiksgrafiek: Commerciële grafiek-:-Trade marks. Logos. House colours etc. --- 769.91 <73> Prentenverzamelingen: affiches; posters; uithangborden--Verenigde Staten van Amerika. VSA. USA --- 766 <73> Toegepaste grafische kunsten. Gebruiksgrafiek: Commerciële grafiek--Verenigde Staten van Amerika. VSA. USA --- Toegepaste grafische kunsten. Gebruiksgrafiek: Commerciële grafiek-:-Trade marks. Logos. House colours etc --- anno 1980-1989 --- United States --- Reclame --- Reclamecampagne --- Praktijk --- Casestudy --- Advertising. Public relations --- Applied arts. Arts and crafts --- United States of America --- affiches --- jaren 1980. --- Amerika.

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Did America's fortieth president lead a conservative counterrevolution that left liberalism gasping for air? The answer, for both his admirers and his detractors, is often "yes." In Morning in America, Gil Troy argues that the Great Communicator was also the Great Conciliator. His pioneering and lively reassessment of Ronald Reagan's legacy takes us through the 1980's in ten year-by-year chapters, integrating the story of the Reagan presidency with stories of the decade's cultural icons and watershed moments-from personalities to popular television shows. One such watershed moment was the 1984 Los Angeles Olympics. With the trauma of Vietnam fading, the triumph of America's 1983 invasion of tiny Grenada still fresh, and a reviving economy, Americans geared up for a festival of international harmony that-spurred on by an entertainment-focused news media, corporate sponsors, and the President himself-became a celebration of the good old U.S.A. At the Games' opening, Reagan presided over a thousand-voice choir, a 750-member marching band, and a 90,000-strong teary-eyed audience singing "America the Beautiful!" while waving thousands of flags. Reagan emerges more as happy warrior than angry ideologue, as a big-picture man better at setting America's mood than implementing his program. With a vigorous Democratic opposition, Reagan's own affability, and other limiting factors, the eighties were less counterrevolutionary than many believe. Many sixties' innovations went mainstream, from civil rights to feminism. Reagan fostered a political culture centered on individualism and consumption-finding common ground between the right and the left. Written with verve, Morning in America is both a major new look at one of America's most influential modern-day presidents and the definitive story of a decade that continues to shape our times.

Nineteen eighties. --- Politics and culture -- United States -- History -- 20th century. --- Reagan, Ronald -- Influence. --- United States -- Civilization -- 1970-. --- United States -- Politics and government -- 1981-1989. --- United States -- Social conditions -- 1980-. --- 1980 (Décennie) --- 1980s --- 80s (twentieth century decade) --- Années 80 --- Années quatre-vingt (Vingtième siècle) --- Années quatre-vingt [Les ](1980-1989) --- Décennie 1980 --- Eighties (Twentieth century decade) --- Eighties [The ] --- Jaren '80 --- Jaren tachtig --- Nineteen eighties --- Quatre-vingt [Années ] (vingtième siècle) --- Tachtiger jaren (1980-1989) --- Années quatre-vingt (Vingtième siècle) --- Reagan, Ronald. --- Politics and culture --- Politique et culture --- History --- Histoire --- Reagan, Ronald --- Influence. --- United States --- Etats-Unis --- Civilization --- Social conditions --- Politics and government --- Civilisation --- Conditions sociales --- Politique et gouvernement --- 1970 --- -United States --- 1980 --- -Reagan, Ronald --- Influence --- 20th century --- 1981-1989